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Importance of getting early feedback

Updated: May 31, 2022


I want to share a story with you. In 2007, we went for dinner with our team and the client to a top-rated restaurant nearby.

A waiter greeted us when we arrived, and he inquired about our reservation details before showing us to our table. After getting us a welcome drink, he returned a short time later with a menu list.


He suggested some of the best dishes that Indians prefer at their restaurant based on our choices.


In addition to taking our order, he returned to us a few times to update us on the preparation and find out what we would like or if we were comfortable.

We were very pleased with the overall service. The food was delicious, and the service was quick.

We discussed feedback with our client and thanked him for dinner. He said this is how UX designers should also communicate with their customers.

Our waiter regularly kept in touch with us, asked for our choices, and offered suggestions based on what we told him. As a result, we were happy and didn't realize how much time we had spent there. In a similar way, we should also provide timely updates to the client, ask for his feedback and recommend or provide solutions.

I will never forget his advice. And I would like to emphasize that UX designers should not work in silos; they should communicate regularly with team members and POCs about their understanding and approach. Getting early feedback saves a lot of time.

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