I help UX designers learn how to think — not just design.

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This site is a space to share practical UX knowledge, clear frameworks, and lessons drawn from 20+ years of real design work. My focus is on helping designers build strong fundamentals, process thinking, and long-term clarity.

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My UX Philosophy

Good UX is not about tools or trends.

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It’s about:

• Understanding people before interfaces

• Solving the right problem first

• Making intentional, simple decisions

• Choosing clarity over complexity

 

UX should be easy to understand and usable in everyday work.

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UX, Process Thinking & AI

AI is changing how we design — but fundamentals still matter.

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I explore how UX designers can:

• Use AI as a support tool, not a shortcut

• Apply human-centered thinking in AI-driven products

• Stay relevant through process and reasoning

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The Book

No-Nonsense UX Design for Beginners
A practical introduction to UX fundamentals, written for clarity and real-world use.

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Read the Book

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Outside of UX, I enjoy exploring photography, gadgets, and everyday systems.

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These interests sharpen how I observe patterns, notice details, and question how things work — skills that naturally feed back into my approach to design and problem-solving.